Citation

Mohd Hanafi, Hasni and Jantan, Azman (2024) Rebung Garden : Blooming Dreams. International Journal of Management, Finance and Accounting, 5 (1). pp. 1-14. ISSN 2735-1009

Text 645-Article Text-6704-1-10-20240305.pdf - Published Version Restricted to Repository staff only Download (1MB)

Abstract

Rebung Garden, a family business established in 2019, has grown into a thriving enterprise dedicated to cultivating and selling rose plants. The garden's expertise lies in not only growing exquisite roses but also providing comprehensive plant care solutions using organic practices. In order to address the challenge of limited rose availability during the Covid-19 pandemic, Rebung Garden started cultivating their own-root roses, ensuring a steady supply and maintaining quality and variety. However, the garden faces additional challenges such as low brand awareness and operating within limited space.

Item Type:	Article
Uncontrolled Keywords:	Rose Cultivation, Low inventory, Brand awareness, Limited operational space
Subjects:	S Agriculture > SB Plant culture
Divisions:	Others
Depositing User:	Mr. MUHAMMAD AZRUL MOSRI
Date Deposited:	02 Apr 2024 07:44
Last Modified:	02 Apr 2024 07:44
URII:	http://shdl.mmu.edu.my/id/eprint/12258

Downloads

Edit (login required)