Citation

Chan, Tak Jie and Taher, Surug Saleh and Sharipudin, Mohamad-Noor Salehhuddin and Huam, Hon Tat and Khaw, Thean Boon (2024) The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company. Uncertain Supply Chain Management, 12 (2). pp. 787-800. ISSN 2291-6822

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Abstract

The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused on the external stakeholders (customers) of X fast food brand in Klang Valley. Social exchange theory was employed to guide the study. Quantitative (survey) methods have been used in this study, whereby 150 valid online questionnaires were gathered among the customers in the Petaling Jaya and analyzed using Partial Least Square Structural Equation Modelling (Smart-PLS 4.0). The findings showed that Philanthropic activities, Respect for the Environment, and Respect for Consumers have positive and significant relationships with corporate image, and corporate image also has a positive and significant relationship with corporate reputation. Furthermore, there is a significant mediating effect of corporate image on the relationship between CSR practices (Respect for Consumers, Respect for the Environment, Philanthropic Activities) and corporate reputation. The conclusion, implications, and suggestions for future studies were also discussed.

Item Type:	Article
Uncontrolled Keywords:	Corporate image, Corporate reputation, Corporate & strategic communication, Food and beverage supply chain, industry Retailer’s corporate social responsibility, Responsible consumption & production
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2350.8-2356 Large industry. Factory system. Big business > HD2709-2930.7 Corporations. Including international business enterprises, diversification, industrial concentration, public utilities
Divisions:	Faculty of Applied Communication (FAC)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	04 Mar 2024 03:04
Last Modified:	04 Mar 2024 03:04
URII:	http://shdl.mmu.edu.my/id/eprint/12166

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