A Study Of Customer/Passenger Perception On Online Airline Reservation Services In Malaysia

Lim, Wai Sheong (2007) A Study Of Customer/Passenger Perception On Online Airline Reservation Services In Malaysia. Masters thesis, Multimedia University.

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Abstract

The introduction of the online airline reservation services is now very popular in the Malaysian airline industry. Due to the development of Information Communication Technology, the population of internet users have increased dramatically.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 08:23
Last Modified: 19 Aug 2010 08:23
URI: http://shdl.mmu.edu.my/id/eprint/1205

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