A Study On Determinants Of Online Shopping In Malaysia

Chua, Adeline Phaik Harn (2005) A Study On Determinants Of Online Shopping In Malaysia. Masters thesis, Multimedia University.

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Abstract

This study mainly intends to investigate factors, which influence online purchases among Malaysian Internet users. Based on a survey sample of 215 Internet users, this study also explores their information-seeking patterns as their motivations and concerns for online shopping.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Mr Shaharom Nizam Mohamed
Date Deposited: 10 Dec 2009 08:27
Last Modified: 15 Dec 2009 04:06
URI: http://shdl.mmu.edu.my/id/eprint/120

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