Citation

Teoh, Wendy Ming Yen and Yuen, Yee Yen and Chong, Siong Choy and Ho, Jai Wei (2023) Unravelling the Employee Retention Enigma in Semiconductor Industry: A Focus on Penang, Malaysia. Asian Journal of Human Services, 25. pp. 135-156. ISSN 2186-3350

Text 1.pdf - Published Version Restricted to Repository staff only Download (585kB)

Abstract

This study aims to investigate the relationship between five factors (employer branding strategy, salary and benefits, training and career development, job flexibility, and supervisor support) and employee retention in the semiconductor industry in Penang, Malaysia. Data was gathered using questionnaires distributed via email and social media and was analysed. Based on the responses from 152 employees, the results showed that employer branding strategy and supervisor support contributed significantly to employee retention. The findings highlight the importance of semiconductor companies maintaining a strong employer branding strategy and supervisors providing full support to employees as strategies for employee retention.

Item Type:	Article
Uncontrolled Keywords:	Employee retention, branding strategy, supervisor support, semiconductor industry, technological advancement
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class > HD8039 By industry or trade
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	07 Dec 2023 03:57
Last Modified:	07 Dec 2023 03:57
URII:	http://shdl.mmu.edu.my/id/eprint/11945

Downloads

Edit (login required)