Effect Of Consumerism Towards Customer Attitudinal Behaviour In Food Industry In Malaysia

Panni, Mohammad Fateh Ali Khan (2006) Effect Of Consumerism Towards Customer Attitudinal Behaviour In Food Industry In Malaysia. Masters thesis, Multimedia University.

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Abstract

The present study will investigate the consumers' perception towards the consumerism issues both in terms of micro issues (fairness on trade practices) and macro issue (environmental consumerism practice) as suggested by Kaynak(1985); and Quazi (2002) as well as the effect of these issues on their ethical attitudinal behaviour.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special Topics
Divisions: Faculty of Business and Law (FBL)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 19 Aug 2010 08:34
Last Modified: 19 Aug 2010 08:34
URI: http://shdl.mmu.edu.my/id/eprint/1190

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