The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities

Oh, Vincent Kim Seng (2006) The Reaction Of Female Consumer In Klang Valley For The Age Group 15 To 25 Years Old Towards The Products Endorsed By Celebrities. Masters thesis, Multimedia University.

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Abstract

Today companies choose to utilize celebrity as endorsers in their marketing campaigns. The purpose of this research project is to gain a deeper understanding of the degree of influence that a celebrity wields on the female consumers.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Aug 2010 00:53
Last Modified: 23 Aug 2010 00:53
URI: http://shdl.mmu.edu.my/id/eprint/1188

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