Citation

Duan, Zi Yan (2023) Modeling a Place-Based Craft Souvenir. Masters thesis, Multimedia University.

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Abstract

The purpose of this study is to investigate the place-based craft souvenir for the sustainability of traditional craft. Previous study acknowledged that souvenirs can represent place, however, the literature on how people perceive souvenirs as representative of place remains unstudied. This study aims to introduce traditional craft to public by identifying the dimensions of place-based craft souvenir and exploring the connections between souvenir and place. Perceived value, place meaning, and satisfaction are used to study how souvenirs represent place. In-depth interviews, observations, and non-participant observations were conducted in Jinan, China, a long history city with lots of traditional craft. Thirty documents were imported into ATLAS.ti software for analysis, which include 15 in-depth interview transcripts, 7newspapers, 2 articles online, 2 videos and 4 books. Sixty concepts emerged via open coding, then categorized under twenty-two sub-dimension in axial coding. Further, seven dimensions (sensuous appreciation, craftsmanship, place linkage, cognitive, affective, place meaning, and satisfaction) were concluded in selective coding. Lastly, these dimensions were categorized under four main themes: place-based craft souvenir, evaluation of souvenir, place meaning, and satisfaction to study the relationship between souvenir and place.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: TT1 .D83 2023
Uncontrolled Keywords:	Handicraft
Subjects:	T Technology > TT Handicrafts Arts and crafts
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	27 Nov 2023 08:18
Last Modified:	27 Nov 2023 08:18
URII:	http://shdl.mmu.edu.my/id/eprint/11861

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