Case Study Of Padiberas Nasional Berhad (Bernas)


Tey, Lian Seng (2006) Case Study Of Padiberas Nasional Berhad (Bernas). Masters thesis, Multimedia University.

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This paper is going to examine BERNAS's historical approach to strategic alliances, followed by an internal and external analysis. Finally, the case for continuing or not the strategic alliance strategy will be discussed.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Aug 2010 01:01
Last Modified: 23 Aug 2010 01:01


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