The Case Study Of The Dow Chemical Company

Lai, Kong Yong (2006) The Case Study Of The Dow Chemical Company. Masters thesis, Multimedia University.

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Abstract

The case study aims to share the success experience of Dow in its strategic management. The case study will start with PEST analysis on external environment in term of political, economies, social and technological changes and also industry competitive landscape through Michael Porter Five Forces Analysis.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Aug 2010 03:30
Last Modified: 23 Aug 2010 03:30
URI: http://shdl.mmu.edu.my/id/eprint/1140

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