Citation

Boroumand, Sara (2012) Impact of Social Media on Public Opinions about Recycling in Malaysia. Masters thesis, Multimedia University.

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Abstract

The objective of study is to investigate whether the characteristic of social media campaign has a positive impact on public opinion towards recycling in Malaysia. The statistical data was collected from 114 respondents. An online survey was prepared on Google spread sheet. Emails have been sent to residential mailing list around Kuala Lumpur that gathered from the management of the resident units. The results found that the three dimensions of independents variables, which are number of members, members of peers and perceived complementarily, have significant contribution on usefulness of information given from social media characteristics. The effects from these characteristics can be seen on usefulness of information steadily effects of public opinion and attitude on recycling program in Malaysia.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HM742 .B37 2012
Uncontrolled Keywords:	Social media—Influence
Subjects:	H Social Sciences > HM Sociology > HM711-806 Groups and organizations
Divisions:	Faculty of Creative Multimedia (FCM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	23 Feb 2023 07:48
Last Modified:	23 Feb 2023 07:48
URII:	http://shdl.mmu.edu.my/id/eprint/11140

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