Integrated Live-Feed Big Data Processing Framework on Campaign Advertising System

Citation

Leow, Meng Chew and Ong, Lee Yeng (2022) Integrated Live-Feed Big Data Processing Framework on Campaign Advertising System. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

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Abstract

Big Data Analysis : Turn chunks of raw data into human readable data towards specific demands. Batch processing framework : Hadoop MapReduce Stream processing framework : Apache Spark Distributed storage : Hadoop HDFS (Hadoop Distributed File System) Campaign Advertising System • An web application that inter-connected to a Centralised campaign management system . • Option to choose personal preference to participate in campaign (e.g mini games) that soon use to analysis the pattern of the data. • Page click (click-stream) is being recorded for further processing.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: Big Data
Subjects: Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75-76.95 Calculating machines
Divisions: Faculty of Information Science and Technology (FIST)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 21 Dec 2022 02:10
Last Modified: 21 Dec 2022 02:10
URII: http://shdl.mmu.edu.my/id/eprint/10956

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