Consumer Innovation And Adoption Of Online Shopping: Malaysian Internet User's Perspective

Mohd. Suki, Norazah (2006) Consumer Innovation And Adoption Of Online Shopping: Malaysian Internet User's Perspective. PhD thesis, Multimedia University.

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Abstract

Innovative online shoppers possess certain special characteristics since they have a broad range of online shopping experiences and awareness and hence, are interested online retailer to learn how innovative these customers are. Not many researchers hav ebeen conducted on the innovativeness of online shoppers. The study has been carried out to provide an in-depth knowledge on this issue.

Item Type: Thesis (PhD)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 05 Aug 2010 03:40
Last Modified: 05 Aug 2010 03:40
URI: http://shdl.mmu.edu.my/id/eprint/1092

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