Brand Monitoring with Sentiment Analysis


Bakare, Adebayo Mustapha and Sonai Muthu Anbananthen, Kalaiarasi and Muthaiyah, Saravanan (2022) Brand Monitoring with Sentiment Analysis. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

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In today’s business market, the internet has become a crucial part of providing services and sales to the public market. This is significantly due to the increasing number of internet users. Companies providing brand related services or products are usually looking for ways to improve the quality of their brands. And what better way to do that by getting feedback from customers. Social media reviews collected often show more than one review opinion.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: Sentiment analysis
Subjects: Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science
Divisions: Faculty of Information Science and Technology (FIST)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 16 Dec 2022 07:38
Last Modified: 16 Dec 2022 07:38


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