The Role of Affective User-Centred Design for Local Indie Games


Ng, YiingY’ng and Khong, Chee Weng and Nathan, Robert Jeyakumar (2022) The Role of Affective User-Centred Design for Local Indie Games. In: Creative Multimedia Postgraduate Research Colloquium, 14 July 2022, Multimedia University, Malaysia.

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The game industry has grown rapidly in recent years, as has the importance of studying emotion in video games, particularly in the indie game sector. Due to the ambiguity of indie game studies, many areas have yet to be discovered. Thus, this research seeks to explore the design elements of indie games that can affect player engagement. When players are immersed in a game, their emotions are directly affected by the game design which determines the player experience. In a way, games that are tailored to the needs of players and focus more on affective-based interaction can enhance player engagement. Thus affective user-centred design (AUCD) comes into play as it focuses on improving player experience by addressing the human needs which helps increase genuine and real value to the users. The South-East Asia's (SEA) gaming industry has risen significantly over the last decade, and Malaysia's games industry is progressively becoming the SEA gaming hub. To place Malaysia on the map in the game industry world, several Malaysian game developers emphasized the need of local game developers to focus on producing good games to help drive the growth of the local industry level. Thus, this research serves to aid local game developers in creating better quality games that can compete on a global scale. For that reason, studying and understanding AUCD becomes crucial as it can aid to design better games by improving the interaction between the player and the game. This study will be conducted in an exploratory sequential mixed method research. The qualitative data will be collected via an observation study on Malaysian indie games in the first phase, with the analysed results leading to the design of a survey for the quantitative phase. After the quantitative data are collected and analysed statistically to evaluate significance and generalizability, the final step would be to establish the framework that highlights the AUCD factors for local indie games.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Affective design, User-Centred design, Indie games; Player engagement, Player experience
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Creative Multimedia (FCM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 24 Nov 2022 07:23
Last Modified: 24 Nov 2022 07:23


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