Case Study Of Prestsar Group

Low, Say Giat (2006) Case Study Of Prestsar Group. Masters thesis, Multimedia University.

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Abstract

This case study is concerned with the marketing strategies and business strategies of one of the leading steel service centre, Prestar Group, in Malaysia. In short, this paper will integrate and apply the strategic management and marketing management theories and practices towards solving company issues and problems.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 07:52
Last Modified: 19 Jul 2010 07:52
URI: http://shdl.mmu.edu.my/id/eprint/1065

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