CRM-Change Management: The Role Of Training In Successful CRM Implementation

Koohestani, Ali (2006) CRM-Change Management: The Role Of Training In Successful CRM Implementation. Masters thesis, Multimedia University.

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Abstract

This research focuses on training as an aspect of change management process, aims to analyze and investigate the role of training along the change management process while implementing CRM solutions. In this regard, identification of necessary changes, required trainings, types and contents of training programs in detail are considered and discussed.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 07:53
Last Modified: 19 Jul 2010 07:53
URI: http://shdl.mmu.edu.my/id/eprint/1062

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