Consumer Acceptance Of Online Banking In Malaysia


Chong, Mun Wei (2006) Consumer Acceptance Of Online Banking In Malaysia. Masters thesis, Multimedia University.

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The objective of this study was to increase the current understanding of the factors that influence online banking acceptance. More precisely, online banking acceptance was studied from the information systems acceptance point of view referring to the idea that consumers are using banks information system directly and hence more knowledge on the factors that affect information system adoption was needed in order to better undertsand and facilitate the acceptance.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 07:54
Last Modified: 19 Jul 2010 07:54


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