The Entrepreneur's Perspective In Managing A Franchised Product

Danaraj Maniam, Julianna (2006) The Entrepreneur's Perspective In Managing A Franchised Product. Masters thesis, Multimedia University.

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Abstract

The main aim of the study is to identify the franchisor's support activities and relationship aspects that are perceived as important by Malaysian franchisees in the early childhood education sector and to sytudy the relationship between franchisor's support activities and the relationship between franchisor and franchisee.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 07:57
Last Modified: 19 Jul 2010 07:57
URI: http://shdl.mmu.edu.my/id/eprint/1054

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