A Case Study Of Strategies And Management Of Coca-Cola Company In United States

Ngian, Seng Yaw (2005) A Case Study Of Strategies And Management Of Coca-Cola Company In United States. Masters thesis, Multimedia University.

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Abstract

This thesis deals with the strategic and the management skills of the company. Coca Cola Company has to play an important role in changing their strategies to cater the increasing internal and external competition in order to sustain its position as the market leader in the soft drinks industry.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 07:59
Last Modified: 19 Jul 2010 07:59
URI: http://shdl.mmu.edu.my/id/eprint/1049

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