A model of green investment decision making for societal well-being


Chan, Kar Hoong and Chong, Lee Lee and Ng, Tuan Hock and Ong, Wan Ling (2022) A model of green investment decision making for societal well-being. Heliyon, 8 (8). e10024. ISSN 2405-8440

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To ensure the sustainable development, the sustainable capital market comes into picture as companies require substantial amount to develop or implement the green initiatives. The main purpose of this study is to examine the motivational factors to trust and trust to the intention to invest in the green initiatives companies among Malaysia retail investors. Partial least square modelling technique is employed to perform the data analysis. The findings suggested that the greater control as perceived by investors, the greater the trust towards investing in green initiatives companies. The element of trust appeared to be critical to encourage investors to invest in companies with green initiatives. In other words, trust has become the key component to ensure the sustainable capital among the green initiatives companies. Hence, the finding suggested the companies’ management to promote the green incentive activities to create awareness among the investors. Finally, collaboration between companies and policy makers played an importance role in encouraging investment among investors towards green initiatives companies.

Item Type: Article
Uncontrolled Keywords: Theory of planned behaviour model, Personal attitudes, Subjective norm, Perceived behavioural control, Trust
Subjects: H Social Sciences > HM Sociology > HM1176-1281 Social influence. Social pressure
Divisions: Faculty of Business (FOB)
Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 01 Sep 2022 04:16
Last Modified: 01 Sep 2022 04:16
URII: http://shdl.mmu.edu.my/id/eprint/10418


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