An Environmental Management System Adoption Framework of Restaurants in Malaysia


Singh, Surendev and Tan, Booi Chen and Khan, Nasreen (2022) An Environmental Management System Adoption Framework of Restaurants in Malaysia. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

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Background - The environment has been facing immerse pressure of pollution and the environment condition is deteriorating. There is also lack of initiative to protect and preserve the environment from the government and private agencies is paid attention too in Malaysia. Therefore, green practice is an effort that organization could adopt to reduce environment pollution. Purpose - In Malaysia, although eating out habit is spreading rapidly over the years of the nation development stages, but yet very little attention is showed towards initiating green practices in restaurant industry. In the restaurant industry sector, the understanding of green practices in business operations is lacking, unclear or has not been enforced. There is lack of research on the perspective of restaurant operator’s intention towards adopting green practices which is still under-explored in Malaysia. The findings will assist the restaurant industry to spur and develop to a greener future. Design/methodology/approach - The study aims to identify restaurant owner’s belief structures related to adopting green practices in their daily businesses by applying the theory of technology, organisation and environment (T-O-E) and value, attitude and behavior (V-A-B). The theory structure will look into the attitude towards green practices towards as a mediator between value orientations, technology, organisation and environment characteristics affects restaurant operator’s intention to adopt green practices. Questionnaires will be distributed via face to face among 300 targeted sample population focusing full service causal restaurants in Klang Valley. SEM and SmartPLS will be used to analyse the collected data. Findings/Expected Contributions - There are a total of thirteen hypotheses being tested in this research and seven shows significant effect and being accepted, while another five were not significant and being rejected. Firstly, all independent variables have positive significant effects towards the mediator accept for environmental characteristics variable. Secondly, all independent variable towards dependent variable does not show significant effects. Therefore, all the hypotheses were rejected. Thirdly, the mediator effects towards dependent variable is significant and been accepted. Finally, all the mediating effects between independent variables with dependent variable been accepted with significant results accept for attitude towards green practices mediates between environmental characteristics and intention to adopt green practices. Research limitations - Data collection for this research is conducted and concentrated in Klang Valley and not any other area in Malaysia. This study population is full service casual upscale restaurants in Klang Valley. The time and budget limitation will cover this population scope. However, the population size and scope could be expanded in future studies. Originality/value - The study provides useful understand in the perspective of restaurant owner towards adopting green practices in their daily business activities. This will create a positive win-win situation among policy makers, restaurant operated and restaurant patrons and society. By integrating V-A-B model of attitude and awareness construct into T-O-E framework will offer finer theoretical explanation

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Green practices, Restaurants Operators, Environmental Management System (EMS)
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences (General) > GE1-350 Environmental sciences > GE300-350 Environmental management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 15 Aug 2022 02:08
Last Modified: 15 Aug 2022 02:08


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