Small And Medium Accounting Practitioners: Digital Business Advisory


Supardi, Siti Nur Sabreena and Norhashim, Mariati and Mohd Yusof, Mohd Hafizuddin (2022) Small And Medium Accounting Practitioners: Digital Business Advisory. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

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Contagious pandemic become a major crisis for small business include Small Medium Accounting Practitioners (SMAP), Small Medium Enterprise (SME) and Small Micro Business (SMB), which there were so many business activities cannot be done. Businesses cannot operate normally thus impacting their revenue and this affects their cash flow. The last thing they would need is to hire an accountant especially when accountants would not be able to do their usual tasks like stock take, meetings and document sighting. During pandemic Covid19 that happened in 2019, it becomes more clear that businesses and accountants cannot run away from digitalization. SMAP from now are even more in danger as they are not currently as equipped to do work using digital technologies. Moving forward, SMAP will need to figure out how to work together hand in hand with SME or even with SMB in this digital era. Therefore, SMAP should reposition their business by implement Digital Transformation (DT), use technology, to deliver the better services effectively, efficiently in terms of time, money and effort to SME. SMAP can offer is business advice and this business advisory need to be in the context of digital technology. The question is our SMAP ready to go digital? In fact, due to technology, many of the previous work done physically is obsolete. SMAP have no choice, they have to actually change the way the work in order to continue being relevant. Research has shown that many accounting jobs are ripe for takeover by Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) causing the accounting profession to be at risk of being obsolete. Thus, accountants especially SMAP need to innovate and provide higher value services especially related to business digitalization but SMAP ability to deliver the digital technology enabled services is unclear. This study will survey SMAP knowledge, skills and attitude towards offering digital business advisory and also assess the motivation, opportunity and ability of offering digital business advisory in order to develop a business model for SMAP. This study will be use quantitative method by questionnaire to all SMAP in Malaysia that have not implement digitization and yet not offer the digital business advisory. The data will be analyzed using the SPSS. Although the proposed research will focus only on SMAP, the development of the digitization business advisory model that considers changing the mind set and competencies of the accountants is predicted to benefit other types of organization, such as professional bodies and educational institutions.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Small Medium Accounting Practitioner, Digital Business Advisory, Digital Transformation, Digital Business Model, Accounting Services
Subjects: H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance.
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Aug 2022 00:46
Last Modified: 15 Aug 2022 00:46


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