An Empirical Study Of Malaysia Websites


Yap, Yuen Loo (2006) An Empirical Study Of Malaysia Websites. Masters thesis, Multimedia University.

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Analysis of Malaysian website marketing activities concerning the creation of favourable cognitive behaviour (awareness0 as expressed by the communications model has been carried out in this study.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2010 08:24
Last Modified: 19 Jul 2010 08:24


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