Consumer Attitudes Toward Web Personalization: A Malaysian Perspective

Milin, Rondy M. (2005) Consumer Attitudes Toward Web Personalization: A Malaysian Perspective. Masters thesis, Multimedia University.

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Abstract

This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization.

Item Type: Thesis (Masters)
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Jul 2010 02:50
Last Modified: 15 Jul 2010 02:50
URI: http://shdl.mmu.edu.my/id/eprint/1006

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