Article

Hassan, Hasliza and Lim, Ser Chee and Rahman, Muhammad Sabbir (2023) Cultivating loyalty in fast food through marketing cues. Asia Pacific Journal of Marketing and Logistics. ISSN 1355-5855

Rahman, Muhammad Sabbir and Bag, Surajit and Hassan, Hasliza and Hossain, Md Afnan and Singh, Rajesh Kumar (2022) Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking: An International Journal, 29 (4). pp. 1306-1331. ISSN 1463-5771

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2022) Discovering an Entrepreneurial Intention among Youngsters. Eurasian Business and Economics Perspectives, 21. pp. 399-417. ISSN 2364-5067

Rahman, Muhammad Sabbir and Hussain, Bashir and Hassan, Hasliza and Synthia, Ishrat Jahan (2022) Optimisation of knowledge sharing behaviour capability among sales executives: application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems, 52 (4). pp. 531-554. ISSN 2059-5891

Rahman, Muhammad Sabbir and Hassan, Hasliza and Abdel Fattah, Fadi Abdel Muniem (2021) Optimisation of restaurants’ hospitality performance: the roles of innovation, internal and external power understanding capability. International Journal of Innovation Science. ISSN 1757-2223

Rahman, Muhammad Sabbir and Abdel Fattah, Fadi Abdel Muniem and Hassan, Hasliza and Haque, Tayeenul (2021) An integrated understanding of academics knowledge sharing behaviour. Global Knowledge, Memory and Communication, 26 (3). pp. 513-563. ISSN 2514-9342

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2021) Building Entrepreneurship Behavioural Intention: An Empirical Examination of the Areas upon which to Focus. Turkish Journal of Computer and Mathematics Education, 12 (3). pp. 2526-2536. ISSN 1309-4653

Rahman, Muhammad Sabbir and Hussain, Bashir and Hussain, Mehdi and Hassan, Hasliza (2021) Consumers’ Online Restaurant Food Purchase Intention: Mixed-Methods Analysis of Multiple Mediators Role. Journal of International Food & Agribusiness Marketing, 33 (2). pp. 1-26. ISSN 0897-4438

Gan, Geok Chew and Chong, Chin Wei and Yuen, Yee Yen and Teoh, Wendy Ming Yen and Rahman, Muhammad Sabbir (2021) Executive coaching effectiveness: towards sustainable business excellence. Total Quality Management & Business Excellence, 32 (13-14). pp. 1405-1423. ISSN 1478-3371

Hassan, Hasliza and Rahman, Muhammad Sabbir and Synthia, Ishrat Jahan and Hussain, Bashir (2020) Optimisation of knowledge sharing behaviour capability among sales executives: application of SEM and fsQCA. VINE Journal of Information and Knowledge Management Systems. p. 1. ISSN 2059-5891

Rahman, Muhammad Sabbir and Hussain, Bashir and Hussain, Mehdi and Hassan, Hasliza and Johns, Raechel (2020) Paradigm of new service development projects (NSDPs): “One Basket Fits all”. Journal of Contemporary Marketing Science, 3 (3). pp. 303-331. ISSN 2516-7480

Hoque, Mohammad Tayeenul and Hassan, Hasliza and Rahman, Muhammad Sabbir and Rusha, Md Rifayat Islam and Hossain, Md Afnan (2020) Conceptualising online fashion brand recognition: scale development and validation. Spanish Journal of Marketing - ESIC, 24 (1). pp. 73-96. ISSN 2444-9695

Gan, Geok Chew and Rahman, Muhammad Sabbir and Teoh, Wendy Ming Yen and Yuen, Yee Yen and Chong, Chin Wei (2020) Executive coaching effectiveness: towards sustainable business excellence. Total Quality Management and Business Excellence. pp. 1-19. ISSN 1478-3363

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2020) Shaping entrepreneurial intention among youngsters in Malaysia. Journal of Humanities and Applied Social Sciences, 2 (3). pp. 235-251. ISSN 2632-279X

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Guest-centric technology innovations at slimming centres. Int. J. Behavioural and Healthcare Research, 6 (3/4). pp. 200-213. ISSN 1755-3547

Hassan, Hasliza and Rahman, Muhammad Sabbir and Zaman, Mahmud Habib and Hossain, Md Afnan and Mannan, Mahafuz (2019) Mediating effect of employee’s commitment on workplace spirituality and executive’s sales performance An empirical investigation. Journal of Islamic Marketing, 10 (4). ISSN 1759-0833

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Examining the service value chain of hypermarket retail brand value in Malaysia. International Journal of Services and Operations Management, 34 (3). p. 405. ISSN 1744-2389, 1744-2370

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2019) Patrons’ behaviours towards Malaysian slimming centres: paradigm of marketing mixes. International Journal of Human Rights in Healthcare, 12 (3). pp. 225-239. ISSN 2056-4902

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2019) Why do hypermarkets extend their brands to a growing number of products? International Journal of Business Excellence, 17 (3). pp. 290-305. ISSN 1756-0047

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2018) Influence of Demographics on Hypermarket Brand Extension Products. Advanced Science Letters, 24 (7). 4954-4957(4). ISSN 1936-6612

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2018) Obesity and overweight issues could undermine Malaysia’s competitiveness. International Journal of Human Rights in Healthcare, 11 (3). pp. 204-213. ISSN 2056-4902

Rahman, Muhammad Sabbir and Abdel Fattah, Fadi Abdel Muniem and Zaman, Mahmud Habib and Hassan, Hasliza (2018) Customer’s patronage decision toward health insurance products. Asia Pacific Journal of Marketing and Logistics, 30 (1). pp. 62-83. ISSN 1355-5855

Raman, Murali and Rahman, Muhammad Sabbir and Mat Daud, Nuraihan (2018) Knowledge sharing behaviour among non-academic staff in higher learning institutes: The role of trust and perceived risk. Knowledge Management & E-Learning: An International Journal (KM&EL), 10 (1). pp. 113-124. ISSN 2073-7904

Rahman, Muhammad Sabbir and Mannan, Mahafuz and Hossain, Md Afnan and Zaman, Mahmud Habib and Hassan, Hasliza (2018) Tacit knowledge-sharing behavior among the academic staff. International Journal of Educational Management, 32 (5). pp. 761-782. ISSN 0951-354X

Rahman, Muhammad Sabbir and Zaman, Mahmud Habib and Hassan, Hasliza and Wei, Chong Chin (2018) Tourist’s preferences in selection of local food: perception and behavior embedded model. Tourism Review, 73 (1). pp. 111-132. ISSN 1660-5373

Rahman, Muhammad Sabbir and Osman-Gani, Aahad M. and Raman, Murali (2017) Destination selection for education tourism. Journal of Islamic Marketing, 8 (3). pp. 373-392. ISSN 1759-0833

Rahman, Muhammad Sabbir and Hassan, Hasliza and Osman-Gani, Aahad M. and Abdel Fattah, Fadi Abdel Muniem and Anwar, Md. Aftab (2017) Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives. Tourism Review, 72 (2). pp. 156-170. ISSN 1660-5373

Rahman, Muhammad Sabbir and Daud, Nuraihan Mat and Hassan, Hasliza (2017) Generation “X” and “Y” knowledge sharing behaviour:The influence of motivation and intention on non-academic staff of higher learning institutions. Journal of Applied Research in Higher Education, 9 (2). pp. 325-342. ISSN 2050-7003

Rahman, Muhammad Sabbir and M. Osmangani, Aahad and Mat Daud, Nuraihan and Ahmad Abdel Fattah, Fadi Abdel Muniem (2016) Knowledge sharing behaviors among non academic staff of higher learning institutions. Library Review, 65 (1/2). pp. 65-83. ISSN 0024-2535

Hassan, Hasliza and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2016) Obesity and the roles of Malaysian slimming centre health technologies. Information (Japan), 19 (7(A)). pp. 2637-2641. ISSN 1344-8994

Othman, Charraz and Rahman, Muhammad Sabbir (2014) Investigation of the relationship of brand personality, subjective norm and perceived control on consumers' purchase intention of organic fast food. Modern Applied Science, 8 (3). pp. 92-106. ISSN 1913-1852

Rahman, Muhammad Sabbir and Aziz, Md. Nusrate (2014) Service quality and behavioural intentions in broadband services selection. Marketing Intelligence & Planning, 32 (4). pp. 455-474. ISSN 0263-4503

Rahman, Muhammad Sabbir and Hussain, Bashir (2014) Perceptual differences of older customers' to purchase from online: Malaysian perspective. International Journal of Business and Society, 15 (1). pp. 171-190. ISSN 1511-6670

Book Section

Zarim, Zainal Abu and Mohamad, Osman and Rahman, Muhammad Sabbir and Omar Zaki, Hafizah and Sergio, Rommel Pilapil and Haladay, Diana J. (2016) The Role of Organisational Commitment, Leadership Style, Strategic Human Resources Practices and Job Satisfaction Towards Sustainable Tourism Industry: Comparative Study in the UAE and Malaysia. In: Proceedings of the 2016 International Conference on Leadership, Innovation and Entrepreneurship (ICLIE). Springer Proceedings in Business and Economics . Springer, pp. 255-268. ISBN 978-3-319-43433-9, 978-3-319-43434-6