Items where Author is "Ayob, Abu Hanifah"
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Shah Alam, Syed and Masukujjaman, Mohammad and Sayeed, Md. Shohel and Omar, Nor Asiah and Ayob, Abu Hanifah and Wan Hussain, Wan Mohd Hirwani (2023) Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development. Journal of Global Marketing. pp. 1-24. ISSN 0891-1762