Ikigai as an Amplifier for Aspiring Entrepreneur’s Intention


Abdul Mahad @ Abdul Hamid, Diyana and Ab. Aziz, Kamarulzaman and Ab Razak, Ruzanna (2021) Ikigai as an Amplifier for Aspiring Entrepreneur’s Intention. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

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Entrepreneur intention and well-being are associated with the business owner and the ventures that cost organizations considerable resources. Youth as in aspiring entrepreneur may not interested on any business idea, because they can’t find the ideal passion, mission, vision, or purpose for them to pursue the business idea. They are also unsure, hesitate and uncertain about their intention that does not translate to actual action. Hence, the country loses a number entrepreneur that has interest just they are not clear. In Japanese culture there is a term called Ikigai that means to find fulfilment that follows when an individual pursues their passions. The main objectives for this study to use the Ikigai as a compass to pursue a business idea that meets their passions. Purpose – Another way of looking at this study is to help the aspiring entrepreneur from not knowing which area they should focus on, to knowing where they are supposed to do, and from various options of interest to a specific domain that meets their interest and follows the correct path. This study could have saved their time, cost, and energy. Emerging evidence on aspiring entrepreneurship differences in implications that fit their interest, i.e. accordance with and associated with better business domain and intention. However, the mechanisms underlying the links between passion, interest, and intention are not clear/uncertain. The role of Ikigai is proposed as an approach to guide the aspiring entrepreneur in this area.

Item Type: Conference or Workshop Item (Paper)
Additional Information: 2nd Post Graduate Social Science Colloquium Proceedings 2021 (Book of Abstract)
Uncontrolled Keywords: Entrepreneurship, Ikigai, entrepreneurial intention, aspiring entrepreneur, passion, effectuation
Subjects: H Social Sciences > HB Economic theory. Demography > HB522-715 Income. Factor shares > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 18 Oct 2021 04:22
Last Modified: 18 Oct 2021 04:22
URII: http://shdl.mmu.edu.my/id/eprint/9649


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