Citation

Mohd Mahdee, Junainah and Abdul Razak, Nurhanan Syafiah and Azman Ong, Mohd Hanafi (2019) Does Repurchase Intention lead to successful Online Travel Agent?: An Analysis of Consistent Partial Least Squares. ACM International Conference Proceeding Series. pp. 46-50. ISSN 2374-6769

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Abstract

In the current competitive digital economy, repurchase intention has emerged as much coveted element among online retailers. This study examines how website personality dimensions effect on repurchase intention in the online travel agent websites among Malaysian consumers. This study covers a quantitative research. The target respondents of this study were Malaysian consumers who experienced purchasing through the online travel agent websites. The finding shows that if the average level of sincerity, excitement, competence and sophistication are high simultaneously, then the likelihood of repurchase intention should be high. Future research endeavors can perhaps extend this model include non-commercial websites, covering a wider geographical region and various consumer cohorts while exploring travel agent web syndication, a spin-off from the repurchase-loyalty concept.

Item Type:	Article
Uncontrolled Keywords:	Purchase intention
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	21 Jan 2022 01:21
Last Modified:	21 Jan 2022 01:21
URII:	http://shdl.mmu.edu.my/id/eprint/9001

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