A Case Study On Business Strategy Formulation For An Industrial Semiconductor's Memory Divisions

Keong, Bun Hin (2005) A Case Study On Business Strategy Formulation For An Industrial Semiconductor's Memory Divisions. Masters thesis, Multimedia University.

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Abstract

The objective of this paper is to formulate strategies needed by the company Infineon Technology Memory Business Division and focuses on four (4) areas to strengthen and reinforce the strategies associated to the company. The four areas are; maintain sustainability, generate profitability, improve productivity and develop growth in the highly competitive as well as achieving cost lower than annual price erosion in the memory chips.

Item Type: Thesis (Masters)
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK7800-8360 Electronics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 07 Jul 2010 08:51
Last Modified: 07 Jul 2010 08:51
URI: http://shdl.mmu.edu.my/id/eprint/896

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