Determinants of Muslims’ willingness to pay for halal certified food


Parvin Hosseini, Seyed Mehrshad and Mirzaei, Maryam and Iranmanesh, Mohammad (2020) Determinants of Muslims’ willingness to pay for halal certified food. Journal of Islamic Marketing, 11 (6). pp. 1225-1243. ISSN 1759-0833 (In Press)

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Purpose – This study aims to investigate the factors that motivate Muslim consumers to pay for halalcertified food. Design/methodology/approach – Data were collected through a survey of 272 Muslim consumers in Malaysia. The data were analyzed using the partial least squares technique. Findings – The results showed that animal slaughter, halal logo, food quality and religious commitment have a positive effect on the willingness to pay for halal food. Religious commitment positively moderates the relationship between storage and transportation and the willingness to pay for halal-certified food. Practical implications – Policy makers as well as managers of halal food companies can benefit from this study which provides insight into ways to increase demand for halal food. Originality/value – The findings contribute to the literature on halal foods by illustrating the factors that determine Muslim consumers’ willingness to pay for halal food. This study also extends the literature by testing the moderating role of religious commitment

Item Type: Article
Uncontrolled Keywords: Purchase intention, Halal market, The Muslim consumer, Willingness to pay, Halal food, Religious commitmen
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Business (FOB)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 27 Oct 2021 05:03
Last Modified: 27 Oct 2021 05:03


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