The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad

Zaharuddin, Mohd Dzulkaedah (2004) The Customer Relationship Management (CRM) Assessment Of Heitech Padu Berhad. Masters thesis, Multimedia University.

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Abstract

HeiTech's specialists and consultants have worked with and delivered comprehensive and cutting edge and-to-end solutions to the Malaysian market for over 15 years. As a result of the evolving customer centric business core, Heitech now faces an opportunity to bridge their customer relationship with the espertise provided. The successful of the Customer Relationship Management (CRM) strategies will determine HeiTech's readiness in responding to the customer needs and sustaining the customer's loyalty.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Jul 2010 09:04
Last Modified: 02 Jul 2010 09:04
URI: http://shdl.mmu.edu.my/id/eprint/808

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