Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?


Liew, Tze Wei and Kew, Si Na and Tan, Su-Mae and Tan, Teck Ming (2020) Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning? Information and Learning Science. pp. 1-19. ISSN 2398-5348

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Purpose This study aims to examine the effects of voice enthusiasm (enthusiastic voice vs calm voice) on social ratings of the speaker, cognitive load and transfer performance in multimedia learning. Design/methodology/approach Two laboratory experiments were conducted in which learners learned from a multimedia presentation about computer algorithm that was narrated by either an enthusiastic human voice or a calm human voice. Findings Results from Experiment 1 revealed that the enthusiastic voice narration led to higher social ratings of the speaker and transfer performance when compared to the calm voice narration. Experiment 2 demonstrated that the enthusiastic voice led to higher affective social ratings (human-like and engaging) and transfer performance as compared to the calm voice. Moreover, it was shown that a calm voice prompted a higher germane load than an enthusiastic voice, which conforms to the argument that prosodic cues in voice can influence processing in multimedia learning among non-native speakers. Originality/value This study extends from prior studies that examined voice effects related to mechanization, accent, dialect, and slang in multimedia learning to examining the effects of voice enthusiasm in multimedia learning.

Item Type: Article
Uncontrolled Keywords: Cognitive learning, Cognitive load, Enthusiasm, Immediacy, Multimedia learning, Social agency theory
Subjects: L Education > LB Theory and practice of education
Divisions: Faculty of Information Science and Technology (FIST)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 28 Dec 2020 17:16
Last Modified: 28 Dec 2020 17:16


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