McDonald's: Internationalisation VS Globalization - The Marketing Mix

Hussain, Shuhaila (2004) McDonald's: Internationalisation VS Globalization - The Marketing Mix. Masters thesis, Multimedia University.

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Abstract

The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Jul 2010 04:18
Last Modified: 02 Jul 2010 04:18
URI: http://shdl.mmu.edu.my/id/eprint/790

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