Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products


Abd Karim, Siti Munerah (2018) Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products. PhD thesis, Multimedia University.

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Cosmetic products are being used daily by consumers worldwide. The rising demand of cosmetic products coupled with the unsustainable behavior of consumers have led to the deterioration of the environment. Over the years’ corporations have bear much of the responsibilities to preserve the environment and have changed the way they do business. Consumers are still the biggest contributor to environmental deterioration. Even with the rising concerns among consumers towards the environment, it does not translate into purchasing decision. Cosmetic companies are now moving towards changing the consumer behavior through environmental corporate social responsibility (ECSR) in the hope of influencing consumers toward behaving sustainably which include purchasing environmentally-friendly cosmetic products. In doing so, it is important to investigate the factors that influence consumer’s purchase decision especially those who are not the current user of environmentally-friendly cosmetic products. The underpinning theory for this research is Norm Activation Theory (NAT) to investigate the factors that influence consumer’s purchase intention of environmentally-friendly cosmetic products. This research extends the theoretical model by adding social norm (SN) and ECSR initiatives with personal norm as its mediating variable. The original components of NAT are consisting of awareness of consequences, ascription of responsibility, efficacy and personal norm.

Item Type: Thesis (PhD)
Additional Information: Call No.: HF5415.32 .S58 2018
Uncontrolled Keywords: Consumer behavior
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 17 Sep 2020 03:40
Last Modified: 17 Sep 2020 05:39


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