Determinants of purchase intention of halal cosmetic products among Generation Y consumers

Citation

Khan @ Thandar Oo, Nasreen and Sarwar, Abdullah and Tan, Booi Chen (2020) Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing. ISSN 1759-0833

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Abstract

Halal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet the strict scientific guidelines. However, halal cosmetic brands are still facing challenges in their positioning and are unable to identify how to encourage customers to buy. Although there is an increasing awareness towards the use of halal cosmetics among the Generation Y consumers, the factors that might stimulus their purchase intention of halal cosmetics is still ambiguous. Besides, there is a lack of well-established study on the role of religious belief as a predictor to Generation Y consumers’ purchase intention. To address the gap, this study aims to propose a model to reveal the distinctive factors that influence the purchase intention of halal cosmetics among Generation Y in Malaysia.

Item Type: Article
Uncontrolled Keywords: Consumer behavior
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 15 Oct 2020 18:22
Last Modified: 15 Oct 2020 18:22
URII: http://shdl.mmu.edu.my/id/eprint/7192

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