Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley

Mohd Roslie, Johanniz (2003) Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley. Masters thesis, Multimedia University.

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Abstract

The findings of the study revealed that Internet technology plays a very important role in managing customer relations. Internet technology does not only improve the customer service but more importantantly it can deliver value to the customers that will increase customer retention rate and customer loyalty on the Internet.

Item Type: Thesis (Masters)
Subjects: L Education > LB Theory and practice of education > LB2361 Curriculum
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 29 Jun 2010 09:19
Last Modified: 29 Jun 2010 09:19
URI: http://shdl.mmu.edu.my/id/eprint/618

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