Customer acceptance of the hybrid electric cars in Malaysia

Norazreen, Kamar (2013) Customer acceptance of the hybrid electric cars in Malaysia. Masters thesis, Multimedia University.

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Abstract

The demand for compact and hybrid cars is increasing, as rising oil prices force people to seek more fuel-efficient cars in lieu of SUVs. This choice also seems logical to some because hybrid cars help reduce greenhouse gas emissions by almost one third compared to regular cars. “A study on the customer acceptance of Hybrid Electric Cars in Malaysia” was chose in order to see the trend of hybrid electric cars acceptance in Malaysia and what can the car do for all the conventional car drivers. Buyers of conventionally fuelled vehicles reported that they considered quality and performance as the most important determinants of choice. They rated as least important, the image they derive from driving a particular car and social influence.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 22 Aug 2013 00:24
Last Modified: 22 Aug 2013 00:24
URI: http://shdl.mmu.edu.my/id/eprint/3887

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