Store-Image And Its Effect On Customer Perception

Hosseini, Zohre (2012) Store-Image And Its Effect On Customer Perception. Masters thesis, Multimedia University.

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Abstract

This research study is meant to explore the image of apparel stores and its effect on the Customer Perception in Malaysia.This research study aims and concentrates on the essential key elements of store image such as Store Atmosphere,Music,Merchandise Quality,Service,Price,Convenience and Customer Perception.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special Topics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 26 Dec 2012 08:01
Last Modified: 26 Dec 2012 08:01
URI: http://shdl.mmu.edu.my/id/eprint/3721

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