A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective

Rezvani, Samin (2012) A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective. Masters thesis, Multimedia University.

Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...

Abstract

The purpose of this research is to find out the influence of country of origin of manufactured goods on customer's purchase intention of cosmetic products. Studies show that the consumer attitudes vary towards the products of a particular nation,it is important to identify them in order to determine international marketing strategies. This research provides creative literature applicable to the subject area,which is critical for future research.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special Topics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 04 Dec 2012 05:52
Last Modified: 04 Dec 2012 05:52
URI: http://shdl.mmu.edu.my/id/eprint/3661

Actions (login required)

View Item View Item