E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia

Mohammad Taheri, Mehdi (2011) E-Service Quality and Online Customers\' Intentions in Group Buying Websites in Malaysia. Masters thesis, Multimedia University.

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Abstract

This study was aimed at confirming the relationship between e-service quality and customers\' behavioral intentions in an online group buying website in Malaysia. Implication of these results suggest that the key basic attributes need to be assessed in order to improve overall service quality.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special Topics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 1102 not found.
Date Deposited: 12 Nov 2012 04:04
Last Modified: 12 Nov 2012 04:04
URI: http://shdl.mmu.edu.my/id/eprint/3600

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