Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement

Abdulrahman M, Alaliani Reem (2009) Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement. Masters thesis, Multimedia University.

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Abstract

In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to make determine the most appropriate methodologies that can be used by these companies in order to measure and manage customer value.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special Topics
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 14 May 2010 08:44
Last Modified: 14 May 2010 08:44
URI: http://shdl.mmu.edu.my/id/eprint/316

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