Citation

Lim , Sin Lu (2009) Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective. Masters thesis, Multimedia University.

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Abstract

This study based on primary data collected from 300 sample respondents. The survey shows that more than half of the respondents have made online purchase before, and most of the experienced online purchasers are male, young, and highly educated.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Users 27 not found.
Date Deposited:	20 Apr 2010 10:00
Last Modified:	20 Apr 2010 10:00
URII:	http://shdl.mmu.edu.my/id/eprint/279

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