Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry

Tahir, Khafiz (2004) Impact Of Service Quality On Customer Behavioral Intention In Malaysia Telecommunication Industry. Masters thesis, University of Multimedia.

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Abstract

The objectives of this study are to provide overview of service quality and discuss its relationship with customer behavioral intentions in Malaysian telecommunication industry; assess the service quality level of Malaysian telecommunication companies in term of its selected dimensions. The resullt indicate that service quality do not have direct impact to the customer behavioral intentions and market leadership.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Jul 2011 03:35
Last Modified: 19 Jul 2011 03:35
URI: http://shdl.mmu.edu.my/id/eprint/1868

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