The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia

Mirzaei, Soodeh (2010) The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia. Masters thesis, Multimedia University.

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Abstract

This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 12 Nov 2010 10:03
Last Modified: 12 Nov 2010 10:03
URI: http://shdl.mmu.edu.my/id/eprint/1766

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