Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia

Khor, Siu Gek (2010) Factors Contributing to The Success of Strategic Alliance in Penetrating New Markets: A Study of Multinational Corporations in Malaysia. Masters thesis, Multimedia University.

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Abstract

The main purpose of this research is to ascertain the factors contributing to alliance success and examine the relationship between the variables.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD61 Risk in industry. Risk management
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 11 Nov 2010 09:13
Last Modified: 11 Nov 2010 09:13
URI: http://shdl.mmu.edu.my/id/eprint/1762

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