The Brand Strategies Of Airlines : A Study Of Malaysia Airlines

Kwong, Lawrence Ang Kian (2009) The Brand Strategies Of Airlines : A Study Of Malaysia Airlines. Masters thesis, Multimedia University.

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Abstract

This case study, which is the case analysis, situational analysis will be done on general external environment and the aviation industry in particular through techniques such as Porter Five Forces Analysis and Competitor Profile Matrix (CPM).

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 24 Sep 2010 06:25
Last Modified: 24 Sep 2010 06:25
URI: http://shdl.mmu.edu.my/id/eprint/1709

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