A Case Study On Nilai University College (NUC)

Muthu, Kalanithi (2009) A Case Study On Nilai University College (NUC). Masters thesis, Multimedia University.

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Abstract

This case hopes to give an insight to the marketing strategies of a private higher education centre and highlight the external as well as the internal organization factors or forces that can affect the marketing strategies.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 02:30
Last Modified: 23 Sep 2010 02:30
URI: http://shdl.mmu.edu.my/id/eprint/1645

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