Compiling Electronic Shopping Strategy By ES-Test: An Application Of Malaysian Airline Ticket

-, Javad Sadeghzadeh Biglari (2008) Compiling Electronic Shopping Strategy By ES-Test: An Application Of Malaysian Airline Ticket. PhD thesis, Multimedia University.

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Abstract

This study proposed to investigate determinants of potential of online sales. We identified three factors namely attitude towards online shopping, familiarity and confidence, and product type.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 23 Sep 2010 03:20
Last Modified: 23 Sep 2010 03:20
URI: http://shdl.mmu.edu.my/id/eprint/1617

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