A Study On E-purchase Decision By Malaysian Consumers

Ashtari, Mohammad (2009) A Study On E-purchase Decision By Malaysian Consumers. Masters thesis, Multimedia University.

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Abstract

This study concerns the factors that define the e-purchase behavior of consumers and chooses a general or holistic lens to view and investigate the e-purchase decision by Malaysian consumers mainly towards purchasing of consumer electronic goods because according to some researcher product type plays an important role in consumers' purchase behavior.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 06:36
Last Modified: 23 Sep 2010 06:36
URI: http://shdl.mmu.edu.my/id/eprint/1580

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